Choosing Custom Banners For Your Display Needs

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Banners can be used by any business to make an impressive statement. They come in standard shapes, sizes and designs. However, it is important to have custom banners and display hardware that distinguishes your business from the crowd and also gives you a lot of flexibility in terms of usage.

Let us take a closer look at custom banners and what possibilities they offer for putting together a great display.

The Importance Of Customisation In Display Hardware

Cylindrical Banner

Custom displays are not just about inserting your logo or text into a banner. This is something that most banner companies offer. The problem with this text and logo plug in solution is that your displays may look very similar to that of many other companies.

Good banner printing companies give you a lot of flexibility and options when it comes to your display hardware and graphics.

Graphics – Design

Make sure that you select a banner company that allows you to design your graphic or artwork yourself in addition to using standard designs. This allows you to have your own unique themes or have a special theme that suits a specific purpose or event. For example, you can have the same message printed on different background pictures or designs for different events.

For banners which contain a message, the way the text is printed can make a lot of difference to the effectiveness of the message. Banners are not something that the audience will look at for a long time. So catching the attention of the audience and encouraging them to read it is an important part of the communication process.

This is especially true in large events where a lot of banners compete for the attention of the visitors. Being catchy and memorable is the key.

Printing

Dior-Banner-Fabric-Print-2.jp

Good quality printing is essential for most banners. Make sure that your banner printing company is able to print the banner in great detail and true colour irrespective of size. However, not all banners need the best printing quality.

If quality is not an issue and especially for large volume printing, you can save time and money if you opt for screen printing. Your banner company should give you the option to choose from different types of finishes and quality of printing.

Size

The maximum width that a seamless banner can have is constrained by the maximum width that the banner company can print. This need not be a huge limitation. Good banner companies will be able to produce much wider displays by printing the graphics in smaller panels and sewing them together.

The seams can be made near invisible and are not a problem because such large banners are usually meant to be viewed from longer distances. How well it is done depends on the skill of the banner printing company.

Flexibility

You may be able to make do with the standard display stand sizes for most purposes. You can also get display hardware that can be configured in several different ways. But what do you do when you need something that is non-standard?

A good supplier will be able to make changes to the standard displays to meet your special requirements without compromising on quality, strength, durability or portability.

Cleverly placed joints allow the best display stands to be configured in different ways to meet the size requirements at an event or for a particular application. To some extent these joints can be customised or the components can be reasonably modified.

There are a lot of possibilities and your banner company will be able to help you with the right solution. This type of customisation gives you a lot of flexibility and adds value to your investment.

Custom banners help grab attention, distinguish yourself from other participants at an event and also give a unique theme to your display. Banner companies differ in the amount of customization that they can handle.

You must look at the above aspects when selecting your banner printing company. Not only will customisation give your displays a distinctive look, it will also allow you to make optimum utilization of your display hardware.

Learn more about the FLEX display banner system.

 

6 Things That You Must Look For In Your Banner Printing Company

Download Pop Up Exhibition Stands - A Must Have At Events And Trade Shows

The use of banner displays has become commonplace these days. While their use at exhibitions, trade shows and other events is well known, it is not unusual to find them in stores, showrooms, restaurants and even on street sides. In all probability you are already using such displays or planning to invest in display banners for your business as well. The key thing is to choose a good banner printing company.

There are many companies out there making banners and they all seem to offer very similar products. This makes the choice of a banner company quite difficult. However, it is important to understand that not all companies are equal and there are big differences in the quality of their products and services.

Although the first displays that you buy may be for a specific requirement, you will soon find it difficult to do without them. If you select the right banner company from the start, you will save a lot of money and trouble as you invest in more display hardware. Here are the six most important things to keep in mind when you select your banner printing company:

1: Product Quality

Flex Display Twinbase Assembly

Quality can make all the difference. A good quality display will impress your audience with its neat appearance and stunning, colourful graphics. It will also be lightweight, portable, reusable and durable, giving you many years of trouble-free use.

A good banner company will give great importance to quality. Everything about their products will be carefully designed with great attention to detail and will be good value for money. You will not end up with graphics with grainy printing that fades and fabric that wrinkles or tears off easily. The stands will be lightweight and easy to assemble, dismantle and transport.

2: Variety And Technology

Types of Banner Stand

Display banners come in many shapes and sizes for different applications. Even if at first your requirement is only for a certain type of banner, make sure that you choose a company that offers many different type of products and uses the latest technology. You will find your requirements growing in future and things will be a lot easier if you have to deal with only one company.

Banner companies that have a diversified product range are likely to keep expanding that range which will give you even more options in the future. You will also be able to upgrade your display hardware to the latest technology if you choose, thus giving you even more value.

3: Customer Service

No product is really useful unless it is backed by high quality customer service. Producing display banners is a process that requires a lot of interaction between the customer and the vendor right from understanding the requirements, finalising the designs to the actual printing. You don’t want to be stuck with a company that does not communicate properly, does not pay attention to your requirements and does not commit to or stick to deadlines. It is important to choose the right company to avoid unnecessary delays, rework, returns and frustration.

4: Experience

Connected Displays

With all other things being equal, established companies who have a large number of clients and experience in the field usually make better products and provide better services. They have systems, checks and good quality control standards in place. Their expert staff are able to consistently deliver the best quality.

Companies having a large client base and experience have better understanding of the needs of different businesses and different applications. They will be able to better advise you on the type of display hardware that you should buy and will be able to suggest new ideas and solutions for your display requirements.

5: Environment Friendliness

It is important that we all take care of our environment and keeping environment concerns in mind speaks a lot about any company including your company and your banner company.

Environmentally Friendly

Check what kind of materials are used and whether adequate care is being taken to minimise the impact on the environment. Select companies which make reusable and recyclable products rather than companies which make banners designed to be used once and then disposed of.

6: Pricing

Price is an important factor for any purchase and the same applies in case of display banners. However, as with all other products, buying the cheapest display banner will most likely prove expensive in the long run. Before you compare companies on pricing, make sure that their products are truly comparable taking into consideration the other five aspects discussed before.

When you choose a banner printing company, you have plenty of options. It is best to choose a company which makes quality products that give long years of trouble free usage. Making a wise choice is important as it will save you a lot of trouble and money in the long run.

Learn more about the FLEX display banner system and what we can offer your business here or contact us via the form below now, we’re here to help.

8 Ways To Put Display Banners To Good Use

Display Banners
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How many times has an attractive display banner made you pause and step into a store to take a closer look at whatever was on offer? Few things can come close to well designed display banners in effectiveness when it comes to grabbing attention from people passing by. They have a variety of applications ranging from giving information or direction to increasing sales. Here are eight ways in which display banners can be put to very good use.

1: Grab Attention From A Distance

Large outdoor banners with big graphics and messages are just the things you need to attract attention of prospects and direct them to your store or event. With a clever display banner positioned strategically, you will boost your store or event traffic. These banners are excellent for announcements, for example, the arrival of a new product such as a new model at a car dealership, a sale at a store or the opening of a new outlet.

2: Give Directions

Banner displays are great for helping visitors or customers find your event venue, stall or store in large buildings. Placing banners at the right places, such as in front of lifts and in corridors will save you the cost of keeping dedicated people at these places to make sure visitors don’t go the wrong way.

3: Just Outside Your Store

Want to persuade people walking by to visit your store? Just arouse their curiosity about a product or make an offer that is hard to pass up by using attractive banners placed near the entrance of your outlet. Good use of high quality pictures or graphics and bright cheerful colours along with a call to action are the key elements here.

4: Drawing Attention To New Products And Services

Banner displays are perfect for informing visitors about a new product, product range or a new section of your store. Being right at eye level, banner displays will catch the eye right when the visitor walks into the store if properly placed.

5: In Store Advertising

In store advertising is next best to salesmen when it comes to converting casual visitors to customers because they encourage impulse buying. Banners can be used to highlight product benefits or advertise special offers.

Hanging Banner

6: At the Check Out

Cheap products which are usually bought impulsively are best sold near the cash register or near the checkout queue as customers have nothing much to do while waiting. If you have a banner next to a stand with the products near checkout, some shoppers will add it to their cart. Banner stands with place to hold brochures or leaflets will be very effective because most people will pick up a leaflet while they are waiting for their turn if the product or service interests them. This is an excellent way to advertise services such as insurance or holiday packages.

7: Increase Visitors At Trade Shows

A trade show or exhibition is a place where many stalls compete for the attention of visitors. Banner displays placed near your stall or at strategic places within the building are essential to inform people about your stall and encourage them to pay a visit.

8: At A Seminar Or Presentation

Display banners are excellent for highlighting important aspects of your presentation when placed next to the podium. They also make good backdrops to your speech when placed on the podium. Banners can be packed easily and carried to places where you are going to give the speech. You can also place them near the door at the venue to attract people or to direct attention to a sales or enquiry desk. It gives a polished and professional look to your presentation or seminar.

Display banners are highly effective advertising and attention grabbing tools when used wisely. The relevance and quality of the content, the presentation and placement can make all the difference. If you use them properly, they can a provide a major boost to your chances of getting your message across.