The use of banner displays has become commonplace these days. While their use at exhibitions, trade shows and other events is well known, it is not unusual to find them in stores, showrooms, restaurants and even on street sides. In all probability you are already using such displays or planning to invest in display banners for your business as well. The key thing is to choose a good banner printing company.
There are many companies out there making banners and they all seem to offer very similar products. This makes the choice of a banner company quite difficult. However, it is important to understand that not all companies are equal and there are big differences in the quality of their products and services.
Although the first displays that you buy may be for a specific requirement, you will soon find it difficult to do without them. If you select the right banner company from the start, you will save a lot of money and trouble as you invest in more display hardware. Here are the six most important things to keep in mind when you select your banner printing company:
1: Product Quality
Quality can make all the difference. A good quality display will impress your audience with its neat appearance and stunning, colourful graphics. It will also be lightweight, portable, reusable and durable, giving you many years of trouble-free use.
A good banner company will give great importance to quality. Everything about their products will be carefully designed with great attention to detail and will be good value for money. You will not end up with graphics with grainy printing that fades and fabric that wrinkles or tears off easily. The stands will be lightweight and easy to assemble, dismantle and transport.
2: Variety And Technology
Display banners come in many shapes and sizes for different applications. Even if at first your requirement is only for a certain type of banner, make sure that you choose a company that offers many different type of products and uses the latest technology. You will find your requirements growing in future and things will be a lot easier if you have to deal with only one company.
Banner companies that have a diversified product range are likely to keep expanding that range which will give you even more options in the future. You will also be able to upgrade your display hardware to the latest technology if you choose, thus giving you even more value.
3: Customer Service
No product is really useful unless it is backed by high quality customer service. Producing display banners is a process that requires a lot of interaction between the customer and the vendor right from understanding the requirements, finalising the designs to the actual printing. You don’t want to be stuck with a company that does not communicate properly, does not pay attention to your requirements and does not commit to or stick to deadlines. It is important to choose the right company to avoid unnecessary delays, rework, returns and frustration.
With all other things being equal, established companies who have a large number of clients and experience in the field usually make better products and provide better services. They have systems, checks and good quality control standards in place. Their expert staff are able to consistently deliver the best quality.
Companies having a large client base and experience have better understanding of the needs of different businesses and different applications. They will be able to better advise you on the type of display hardware that you should buy and will be able to suggest new ideas and solutions for your display requirements.
5: Environment Friendliness
It is important that we all take care of our environment and keeping environment concerns in mind speaks a lot about any company including your company and your banner company.
Check what kind of materials are used and whether adequate care is being taken to minimise the impact on the environment. Select companies which make reusable and recyclable products rather than companies which make banners designed to be used once and then disposed of.
Price is an important factor for any purchase and the same applies in case of display banners. However, as with all other products, buying the cheapest display banner will most likely prove expensive in the long run. Before you compare companies on pricing, make sure that their products are truly comparable taking into consideration the other five aspects discussed before.
When you choose a banner printing company, you have plenty of options. It is best to choose a company which makes quality products that give long years of trouble free usage. Making a wise choice is important as it will save you a lot of trouble and money in the long run.